Please wait, loading...

 

Never Waste a Good Crisis - prireland

Never Waste a Good Crisis

We wanted to avoid sounding like one of those awful Instagram posts,  but as we eased ourselves in to this new era of fear and unease, our company decided to give ourselves a daily boost by having an inspirational ‘Message of the Day’.

On Day One of the national realisation that the situation had gotten very real indeed, our first Message of the Day was an old classic from Winston Churchill – ‘’Never Waste a Good Crisis’’.

The quote did more than give us a sprinkling of encouragement in the morning coffee. It reminded us of the age old adage that underpins the world of business – ‘’one man’s crisis is another man’s opportunity.’’

In the world of PR, every crisis is an opportunity and for the past few weeks we have been very busy reminding existing and potential clients that for as long as the printers keep churning out newspapers, there are still opportunities to get your message across in the national media.

The crisis is causing come sectors to boom, from medical device manufacturers to online grind schools to tech experts helping us work from home. Distilleries are now producing hand sanitizer, recruitment firms are looking to fill roles in healthcare and food production, charities still need donations and there are many wonderful Irish companies doing their bit to help the vulnerable.

These companies have messages that need to be heard and our firm has been busy in making it happen.

The economic situation is indeed bleak, but we in business can never stop seeking out new opportunities. To throw in another Churchill classic – ‘You ask, what is our aim? I can answer in one word: It is victory, victory at all costs.’’

Paul

Leave a Reply

Your email address will not be published. Required fields are marked *

9 + twenty =

Paul Allen & Associates Public RelationsContact Information
18 Fitzwilliam Square South, Dublin 2, D02 CY65, Ireland
Pround Member Of
https://prireland.com/wp-content/uploads/2019/09/1.png
GET IN TOUCHFollow us on
Paul Allen & Associates Public RelationsContact Information
18 Fitzwilliam Square South Dublin 2 Ireland
OUR LOCATIONSWhere to find us?
https://prireland.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHFollow us on
2020 © Paul Allen PR & Associates. All rights reserved.