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Crises Make Reputations | PR Ireland

New Advertsing Campaign

The past number of weeks have been telling in terms of the impact Covid-19 has had on each and every one of our lives. From the sadness of people losing loved ones, being deprived of the ability to grieve through to the impact of a new normal.

However, we like to look at today’s world as the ‘new temporary’ rather than the ‘new normal’. Therefore, let’s try and reach beyond our current limits.

As we try and settle back into a new life, trying to sketch out a work-life balance and look around with the new temporary, we could not help but being taken aback by some of the businesses we work with, and the new business we have won. A thought that rang through very loud and clear is that the crisis has helped build and create reputations, be it public, private or business life.

We hope you like our new advertising campaign as we all seek to drive the new agenda. This is the first in a series of themed ads aimed at encouraging businesses to look beyond the problems and see the opportunities.

As our dear friend, the great Seamus Heaney, once said:

“Believe that further shore

Is reachable from here.’’


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