From time to time, we like sharing great campaigns that invigorate the Irish business environment. A campaign that has just dropped from Ibec which seeks to highlight Ireland’s role in the redefinition of business competitiveness in Environmental, Social and Corporate Governance, better known as ESG.
For decades, the Irish business landscape has been able to adapt and change to the ever-shifting global economy and how it functions. This ability to adapt has meant Ireland’s business model is highly resilient and agile, constantly providing a space for business to pivot.
The outward arms of the Irish state have also always been hugely effective at marketing our competitiveness on the global stage, harnessing the tremendous amount of goodwill towards Ireland and the Irish people.
Enjoy the campaign video from Ibec: