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Latest posts six columns | PR Ireland

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The Last Beatles Song – Were you the only person to cry when you heard The Beatles new song?
23Nov
The Last Beatles Song – Were you the only person to cry when you heard The Beatles new song?
  As the tune came on the radio a tear ran down the side of my face. The Beatles new song “Now and Then” has become a number one hit. Paul McCartney once said he never thought the Beatles would last. He said “We thought then, maybe we’d have ten years. That was the maximum...
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That’s one small step for man, one giant leap for AI
7Nov
That’s one small step for man, one giant leap for AI
In an ever-changing world of AI, a research group has released an AI model designed to spread fake news and disinformation by pretending to be a legitimate and widely-used open-source AI site such as the ones we are all trialling. The proof-of-concept and their promotional stunt, dubbed “PoisonGPT,” is aimed at highlighting the potential dangers...
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Charlie Birds “Climb with Charlie” Wins in Global Public Relations Awards
2Oct
Charlie Birds “Climb with Charlie” Wins in Global Public Relations Awards
RTÉ’s legendary broadcaster Charlie Bird’s major fundraiser Climb with Charlie has won an award at the Global Alliance’s World Public Relations and Communication Awards which took place in Chennai, India, (21st September). An entry was submitted by his pal and Public Relations professional Paul Allen of firm Paul Allen and Associates. The firm was the...
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“Climb with Charlie” Shortlisted for Global Public Relations Awards
22Aug
“Climb with Charlie” Shortlisted for Global Public Relations Awards
Our campaign “Climb with Charlie​” has been selected as a finalist for the World Public Relations & Communication Awards 2023, organised by Global Alliance. RTE’s legendary broadcaster Charlie Bird set up the “Climb with Charlie” campaign following his diagnosis with Motor Neurone Disease to help and show support for everyone who has to climb their own physical...
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How Open is Your Mind as a Leader?
10Aug
How Open is Your Mind as a Leader?
In today’s busy world, some believe that noise can champion many situations,  particularly when you look at social media. Not a day goes by that many of us are surprised with the levels of poison that circulates on some social media channels, which is countered by talented new voices. It is comforting to know that...
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Safeguarding Democracy in the Age of Disinformation
10Jul
Safeguarding Democracy in the Age of Disinformation
Fact-checkers see claims circulating online and check them, clarifying the confusing ones and refuting the lies. As such, they are not prone to conspiracy theories or moral panics. Fact-checkers warn that the next elections in Western democracies will be under attack from many fronts and it seems governments are doing little to stop it. Renowned...
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The Battle Against Greenwashing: EU’s Dramatic Crackdown on ESG Rating Agencies
9Jun
The Battle Against Greenwashing: EU’s Dramatic Crackdown on ESG Rating Agencies
The Battle Against Greenwashing: EU’s Dramatic Crackdown on ESG Rating Agencies   In a world teetering on the edge of environmental catastrophe, it is imperative to separate the sheep from the goats when it comes to companies and investment funds claiming to be environmentally responsible. The European Union, ever vigilant in its pursuit of a...
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Good Friday Agreement: Bill Clinton says getting involved was ‘leap of faith’
24Apr
Good Friday Agreement: Bill Clinton says getting involved was ‘leap of faith’
Good Friday Agreement: Bill Clinton says getting involved was ‘leap of faith’ It was a week of outstanding knowledge, vision and decency, people who sat at opposite sides of a table 25 years ago now sat together. The attendance of former Prime Minister Tony Blair, former Taoiseach Bertie Ahern, former US President Bill Clinton and...
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Leadership and Lessons from Antonio Conte
27Mar
Leadership and Lessons from Antonio Conte
Leadership and Lessons from Antonio Conte What is leadership all about and why is it so important? We often look to the world of sport for inspiration from outstanding leaders and winners. From the understated Andy Farrells’ brilliant success in building a happy and winning culture with the Ireland rugby team to Sir Alex Ferguson’s...
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Landmark YouTube Case Highlights Children’s Data Concerns
2Mar
Landmark YouTube Case Highlights Children’s Data Concerns
Landmark YouTube Case Highlights Children’s Data Concerns Another day, another large tech company under fire for breaches of data laws. This week, its YouTube’s turn. In a real life David versus Goliath showdown, UK campaigner Duncan McCann is taking YouTube to court over breaches of laws on privacy and data collection of children using the...
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HMRC Cracking Down on Influencers
24Feb
HMRC Cracking Down on Influencers
HMRC Cracking Down on Influencers Attention social media influencers, gamers and online traders – did you know that our nearest and dearest neighbour in the UK, His Majesty’s Revenue & Customs, is currently chasing down unpaid tax from an assortment of over 4,300 social media influencers, gamers and online traders? According to our favourite UK...
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In Defence of the Grey Area
20Feb
In Defence of the Grey Area
In Defence of the Grey Area There is still a very large number of people who remember what life was like before social media. Naturally, it will always be a shrinking number from here on in. Everyone’s parents would share stories of life before washing machines, while our grandparents would tell us stories of life...
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Get Compliant Now – DORA
25Jan
Get Compliant Now – DORA
Get Compliant Now – DORA Today while addressing a number of people in the fintech and financial services arena, many in the room were scratching their head. After a moment, somebody asked ‘’You mean Dora the Explorer?’’ Very little is known about the Digital Operations Resilience Act, which has huge implications for fintech and financial...
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Where have all the cyber bad guys gone?
19Jan
Where have all the cyber bad guys gone?
Where have all the cyber bad guys gone? Not a day goes by that cybersecurity is not front and centre in our office. Dealing with clients, battling a ransomware or cyberattack. Here in Ireland we would be familiar with Conti. Last year they had 60 operatives and made over $160 million. Ransomware attacks continue to...
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Guest Blog – Have Emails Ruined Customer Service?
12Jan
Guest Blog – Have Emails Ruined Customer Service?
Guest Blog from Lateefat Mustapha   Have Emails Ruined Customer Service? A new year has begun and so has the return back to our lives at the office. Walking in feeling relaxed and confident after a well-deserved break. You set your belongings down and make yourself a cup of coffee before finally settling in, turning...
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A giant leap into the desert
15Nov
A giant leap into the desert
A giant leap into the desert We are now days away from the start of the World Cup, you wonder how ready it will be. Like every major sporting event down the years, be it the winter or the summer Olympics, or the 2018 World Cup in Russia, the finer details are last minute. Qatar...
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Hackers for Hire!
3Nov
Hackers for Hire!
Hackers For Hire ! As the dark days and nights of winter are upon us, now more than ever a chilling fact which is more noticeable to us is the rise of smarter and faster cyber-attacks and cybercrime continues to affect daily life. Cybercrime continues to thrive and in our strong opinion, a security professional...
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Building Strategy in Turbulent Times
25Oct
Building Strategy in Turbulent Times
Building Strategy in Turbulent Times Surely after the bleak days of the 2008 recession which saw Ireland being blown out of the water economically and financially more than even the global markets could have predicted, strategic thinking for the future should have been top of the agenda for every Irish business when it came to...
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+353 1 676 9575
info@paapr.com
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