The Greatest Show on Planet Covid
For over 170 years, World Expos have created a platform to showcase the greatest innovations. The latest and largest Expo labelled the world’s greatest show by movie star Chris Hemsworth, has finally launched in Dubai, 12 months behind schedule. The 182 days exhibition will showcase 192 participating nations and their grand offering, highlighting their unique architecture, culture, and inspiring innovations. With the theme “Connecting Minds, Creating the Future”, the event aims to inspire people by “showcasing collaboration, innovation and cooperation from around the world.”
The spectacle of the estimated $7bn investment, apparently the size of almost two Monaco’s, is truly a masterstroke by Dubai tourism. The elaborate exhibition aims to encourage the world to look to the region for showcasing. A centrepiece in the six-month-long exhibition is The Ireland Pavilion. According to Expo 2020, they “present Ireland as an unrivalled place of inspiration, with a long and deeply rooted heritage of ingenuity, imagination and innovation.” Minister for Foreign Affairs Simon Coveney TD believes participating in the Expo is an excellent opportunity for Ireland. “The Expo allows us to showcase Ireland to a global audience. And participating will raise awareness of Ireland’s attractiveness as a place to live, study and work, a destination to visit, and a great country in which, and with which, to do business.”
The pavilion will be showcasing a specially curated rendition of the Riverdance 25th Anniversary Show, “Riverdance at Expo”. The show will comprise Arabic influences to guarantee a memorable Middle Eastern effect.
Despite the global economic challenges, Dubai still expects to welcome over 25 million people to the six month long show.
Famous for showcasing innovative technological firsts, the Expo hosted the first-ever live television broadcast in New York in 1939, it also unveiled the Eiffel Tower in Paris in 1889 and had Alexander Graham Bell demonstrating the world’s first telephone in 1876. So, it is understandable that the thirst and excitement for new ground-breaking innovations might just attract the audience Dubai is expecting.