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It’s nearly impossible to separate social media strategy from PR, given how digital and social media act as both a news source and a driver of brand reputation. At Paul Allen & Associates, we understand how to develop and use social media to amplify earned media coverage and build a relationship with a company’s most important audiences and stakeholders. We can:
Social media – ideal when managing a crisis and outreach campaigns.
Paul Allen & Associates are regularly called upon to prepare and update crisis management plans before a crisis hits. Our pre-emptive approach is like an insurance policy, assuring that you will not be scrambling to gather the information you need in the midst of a crisis.
