There are two main types of corporate communication. It’s important to understand that both these types require different skill sets. For best results, they shouldn’t be combined or used interchangeably.
External Corporate Communications
Many public relations consultants are familiar with external corporate communications. In fact, this is the skill set you’ll need when presenting your company to the general public.
This helps when interacting with clients or pitching to new customers. It can also help when simply advertising in the media.
Internal Corporate Communications
Internal corporate comms can require a little more finesse. Essentially, this is the way the company communicates internally — from its employees to its management. It can also involve executives and stakeholders.
This can require a little more skill, as your tone can affect perceptions of your company culture. Therefore, it’s important to find the appropriate tone and strike the right balance.