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Crisis Management - Risk Services & Crisis Communication | PR Ireland

Crisis Management

We take care of it within the golden hour.

Paul Allen & Associates are regularly called upon to prepare and update crisis management plans before a crisis hits. Our pre-emptive approach is like an insurance policy, assuring that you will not be scrambling to gather the information you need in the midst of a crisis.

Maintaining Focus under Pressure: Key Points to Remember

Preparation: Train, educate and advise
Assess: review and fix
Seek advice and deal with professionals

During a crisis, we take a multi-pronged approach. This means that we focus on protecting reputations, while we lead clients to an effective recovery. We work on these goals simultaneously, without letting one take precedence over the other.

At Paul Allen & Associates, we believe that a successful recovery all comes down to a rapid response. This means that a crisis management plan should be in place before a crisis; not formulated during, or after. However, even the best-laid plans sometimes go awry.

In difficult situations, we’re here to help. Our team of experts can provide advice, help with effective crisis communication, and implement media management solutions. We can also help in a cyber crisis, providing businesses with instant solutions in challenging times.

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Our crisis management method involves pre-empting the entire crisis. Therefore, at Paul Allen & Associates, we plan in advance. We’ll put together all the information you need, along with the next possible steps.

As a PR company, we’re well aware of the important role we play in managing a crisis. That’s why we want to tell you a little more about PR and crisis management.

FAQs

What Does Crisis Management Mean?

As a business owner, you’ll know that you can’t always control the outcome of every single event. When things go awry, you might try and restore balance on your own.

However, this could lead to an even bigger predicament. This decision could also harm your stakeholders, or your organisation’s reputation. Depending on the situation, this could effectively be deemed a crisis.

This is also when you’ll need a PR crisis management plan. In fact, proper crisis communication could restore balance. It could also help reestablish your business’s reputation.

Why Is Crisis Management Important?

In a crisis, you might be tempted to take matters into your own hands. However, if you don’t have the proper experience, we wouldn’t recommend doing this yourself. You might not have a proper PR crisis management plan, after all.

An appropriate management method could be crucial in handling an emergency. In fact, it could change the outcome altogether. With a professional PR team at the helm of a crisis, rest assured that you’re in good hands.

After all, a crisis communications agency only has your best interests at heart. Therefore, they’ll be determined to achieve the best possible solution.

What Is Crisis Communications?

PR agencies deploy crisis communications as a first step, during crisis management. Here, the main goal is to ensure that employees and stakeholders are kept abreast of the situation. A qualified communication agency will do this in real-time.

Employees and stakeholders should be able to access the information easily. Generally, the PR agency should send any findings and updates via email.

Furthermore, the messages should pertain to the specific individual. This will give employees access to precise information, saving them time as they won’t have to filter through longer articles.

Why Is Crisis Communications Important?

Crisis communication is extremely important in a crisis management procedure. This is because it helps keep each employee and stakeholder updated.

With clear, concise information and direction, these individuals will know how to respond when quizzed on the situation. Furthermore, this helps an organisation present a united front in times of crisis. In fact, most government crisis management methods lean heavily on crisis communications.

What Is the Role of Communications in Crisis Management?

Proper communication can play a big role in managing a crisis. In fact, it could be the determining factor in how an individual, or an organisation, handles a crisis.

By availing of services from a communications company, your staff will be briefed on how to respond, and given the proper resources to handle any hiccups that come their way. The company will also take the lead in interacting with your clients and stakeholders. In a crisis, these small steps could prove to be career-saving.

How Are Public Relations Related to Crisis Communications?

PR and crisis communications are far more connected than you might think. In fact, the role of PR in crisis management is very important. Many crisis management firms use PR tactics to help, especially in a predicament.

This is because public relations encourages large-scale damage control. For example, a PR firm might suggest an event to engage with clients. They could also help with your social media presence, which is especially important if your business is about to go viral.

What Are the Four Stages of a Crisis?

Many crisis management or PR firms believe that a crisis occurs in four stages. These stages are:

  1. Prodromal: Also known as the pre-crisis stage, the crisis likely hasn’t even happened yet. However, PR firms use this time to analyse the impact it could have on your business.
  2. Acute: This is the actual crisis stage. Here, PR firms help you rein in the situation, and regain control of the narrative.
  3. Chronic: This is when a PR company can really come in handy. Also known as the clean-up phase, you can take stock of what went well, and what you can improve on.
  4. Crisis resolution: Some people refer to this phase as the post-crisis. Now, you can start to rebuild your business, and appeal to new and regular clients.
How to Manage a Crisis in an Organisation?

Managing a crisis all comes down to experience. However, if you aren’t sure how to proceed, here are some helpful steps:

  • Prepare: The crucial first step in managing a crisis. Attempt to educate your employees on present events. You should also train and educate them regarding ways to respond.
  • Asses: Take some time to review the crisis at hand. This will help you come up with an effective response.
  • Discuss: Now, it’s time to bring in the professionals. A PR firm will help figure out your next media and communications steps. This is, in fact, an often-overlooked aspect of managing a crisis.
How to Deal With Crisis Management?

A crisis can be a stressful time for all involved. However, keeping calm is crucial. This is especially important if you own your business, or if you manage a team.

A calm facade will show your team that you have everything under control. It will also help establish a united front — an especially important aspect in a crisis.

How to Handle Crisis Communications?

When it comes to building a crisis management plan, there’s no better choice than to hire a qualified PR firm. At Paul Allen & Associates, we’re ready to help. With 28 years of experience under our belts, we’ve successfully fielded all forms of crises.

Plus, our list of services goes beyond that of crisis management. We can help you with a host of other PR-related campaigns. Get in touch with us today, to see how we can work together.

Why Choose Us for Crisis Management?

If you’re looking for crisis management solutions, or just need a qualified PR company, look no further than Paul Allen & Associates. With 28 years of experience, we have a wealth of information on creative communications.

We also guarantee each of our clients a personalised, individual service. In fact, we only take on a limited number of accounts, as this helps us hold up our end of the bargain. With Paul Allen & Associates, you can’t go wrong.

Contact us today.

Crisis Management

We take care of it within the golden hour.

Paul Allen & Associates are regularly called upon to prepare and update crisis management plans before a crisis hits. Our pre-emptive approach is like an insurance policy, assuring that you will not be scrambling to gather the information you need in the midst of a crisis.

Maintaining Focus under Pressure: Key Points to Remember

Preparation: Train, educate and advise
Access: Review and Fix
Patch, patch, patch
Seek advice and deal with professionals
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Why we click with clients

28 Years Experience

Award Winning

Results Driven

Located In Dublin City

28 Years Experience

Award Winning

Results Driven

Located In Dublin City

Paul Allen & Associates Public RelationsContact Information
18 Fitzwilliam Square South, Dublin 2, D02 CY65, Ireland
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