The world of event management is changing, with many companies now utilising technology to create more focused strategies and types of event management for their clients.
Technology and mobile event applications are now more prevalent in event management. Mobile apps, for instance, are beneficial for storing relatively static information for instance. Namely, the agenda, speaker biographies, and frequently asked questions.
They also increase audience participation and engagement by utilising interactive tools such as live voting polling, submitting questions to speakers during Q&A sessions, and creating Live Interactive word clouds.
By communicating via mobile event apps, organisers can communicate with participants via notifications and push notifications and collect feedback from participants via surveys.
With built-in networking functionality, some mobile event apps can also assist participants in engaging with one another. Simultaneously engaging with sponsors and with the organisers.
In summary, software tools provide event planners with the ability to manage numerous activities such as delegate registration, suppliers, hotel and travel bookings.
Sustainable event management is another format that is currently trending. Event greening begins at the event’s conception and emphasises environmentally responsible decision making throughout the planning. It entails incorporating sustainable development principles and practices.