Many PR campaigns now utilise digital formats. In fact, social media campaigns are some of the most popular. This is because practically everyone has a digital account on a website or an app.
From Twitter and Instagram, to Facebook and TikTok, the digital platforms just keep coming. The vast variety also offers users an opportunity to personally connect with their favourite businesses, celebrities, and brands.
Additionally, these websites allow brands to control the narrative around their businesses. This gives their customers a transparent look behind the scenes.
Businesses use Instagram to shine the spotlight on outstanding employees, new products, and important announcements. Next time you’re thinking about a new PR campaign, consider focusing on your social media accounts.