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The Year of Voting and Deepfakes

Meanwhile back in the U.S., some voters in the State of New Hampshire received a phone call from President Biden telling them not to vote today. It was a very impressive fake. The so called robocall is thought to have been generated by Artificial Intelligence. The U.S. Attorney General’s Office says it appears to be...

2024: What Does The Year Ahead Hold?

We were thrilled that our Managing Director Paul Allen was invited to participate in the latest podcast from the All-Ireland Business Foundation. The podcast focused on lessons learned down the years and what the future may hold for people running businesses. In the podcast Paul talked about his company’s success which is based on unwavering...

That’s one small step for man, one giant leap for AI

In an ever-changing world of AI, a research group has released an AI model designed to spread fake news and disinformation by pretending to be a legitimate and widely-used open-source AI site such as the ones we are all trialling. The proof-of-concept and their promotional stunt, dubbed “PoisonGPT,” is aimed at highlighting the potential dangers...

“Climb with Charlie” Shortlisted for Global Public Relations Awards

Our campaign “Climb with Charlie​” has been selected as a finalist for the World Public Relations & Communication Awards 2023, organised by Global Alliance. RTE’s legendary broadcaster Charlie Bird set up the “Climb with Charlie” campaign following his diagnosis with Motor Neurone Disease to help and show support for everyone who has to climb their own physical...

How Open is Your Mind as a Leader?

In today’s busy world, some believe that noise can champion many situations,  particularly when you look at social media. Not a day goes by that many of us are surprised with the levels of poison that circulates on some social media channels, which is countered by talented new voices. It is comforting to know that...

Safeguarding Democracy in the Age of Disinformation

Fact-checkers see claims circulating online and check them, clarifying the confusing ones and refuting the lies. As such, they are not prone to conspiracy theories or moral panics. Fact-checkers warn that the next elections in Western democracies will be under attack from many fronts and it seems governments are doing little to stop it. Renowned...

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