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At Paul Allen & Associates, we’re always ahead of the curve. Because of this, we know that social media and PR now go hand-in-hand. This is unlikely to change anytime soon.
Social media platforms often announce trending topics, faster than you can imagine. Brands also use social media to deliver messages and build their presence. Equipped with 28 years of experience, we’ve seen the potential in a positive social media presence.
This is why we’re dedicated to helping you make the most of your social media accounts. We can help you:
Furthermore, we can assist in content development, monitor your accounts, and build your calendars.
Social media – ideal when managing a crisis and outreach campaigns.
We’d also like to tell you a little more about social media and public relations. This will help you understand why social media is the perfect way to handle a PR crisis.
When it comes to PR, social media now seems to be at the forefront of most ventures. After all, you can launch a good PR strategy on forums like Twitter and Instagram. In fact, this can go a long way in promoting brand awareness and bringing on new customers.
It’s clear that PR and social media now go hand in hand. This is unlikely to change anytime soon. Therefore, it’s important to utilise social media services in order to boost your company’s reputation or build your brand.
You might be surprised to learn that social media has completely changed the public relations field. Many brands now use social media PR tactics to promote new products or services. This all stems from the freedom of running your own online accounts.
We’ve all heard of celebrities going dark before a big film or album release, to build exposure when they finally resurface. Before the rise of social media services, these individuals would have to rely on their managers and PR team to increase publicity.
A number of brands also capitalise on these trends, curating their Instagram and Twitter accounts to reflect their latest offerings. It’s clear that social media has completely changed public relations — and that it’s here to stay.
Many PR campaigns now utilise digital formats. In fact, social media campaigns are some of the most popular. This is because practically everyone has a digital account on a website or an app.
From Twitter and Instagram, to Facebook and TikTok, the digital platforms just keep coming. The vast variety also offers users an opportunity to personally connect with their favourite businesses, celebrities, and brands.
Additionally, these websites allow brands to control the narrative around their businesses. This gives their customers a transparent look behind the scenes.
Businesses use Instagram to shine the spotlight on outstanding employees, new products, and important announcements. Next time you’re thinking about a new PR campaign, consider focusing on your social media accounts.
It’s easy to confuse PR marketing with social media marketing. However, there is a difference between the two. With social media marketing, businesses should aim to convey information in a transparent, reliable voice.
Conversely, with PR marketing, campaigns are tailored around specific angles. This usually involves one-time activities and events. For example, a non-profit organisation might use PR marketing to generate buzz around an important anniversary or a milestone event.
Additionally, social media marketing predominantly focuses on promoting and advertising a brand on digital forums. PR marketing, on the other hand, takes a more general approach. This can be done via print media, physical advertisements, or event management.
Social media isn’t without its benefits. In fact, it’s an incredibly convenient way to communicate. For example, many businesses use Facebook accounts as a tool to interact with their customers.
Given that Facebook is a fairly popular app, this is a great way to open lines of communication. Customers can use Facebook to comment on your businesses, to send messages about faulty products, or simply commend you on your excellent services. Of course, this isn’t solely limited to Facebook.
Consider engaging with other applications and social media platforms to boost your PR, and to interact with your customers.
While many people argue that social media is a part of marketing, this isn’t really the case. For the most part, social media is used for communication. New brands use social media to establish an online presence.
They also use their digital platform to advertise their services, interact with loyal customers, and engage with new or potential customers. Many of these attributes are part and parcel of public relations, far surpassing those of online marketing. Therefore, it’s clear that social media is a form of PR.
Using social media for PR is all about building a digital community. To do this, you have to appeal to a selection of digital audiences. It’s also important to implement a public relations social media strategy.
While this might sound daunting at first, fear not — we can help. At Paul Allen & Associates, we can competently assist you in digital strategy. Our social media services include:
Contact us today via our website to see how we can assist you. You can also email or call us.
Our team consists of PR professionals and digital gurus. We’re well-versed in the art of social media management. Combined with our PR expertise, we’re one of the best social media public relations agencies in Ireland.
We provide our clients with personalised service — we aim to meet all your needs. To do this, we only take on a limited number of clients, so we can focus on what really matters. If you’re looking to improve your digital PR efforts, get in touch with us.
To contact us, give us a call or send us an email. You can also reach us via our website; simply fill out the form and send it to us. We’d be delighted to hear from you — and to start your new social media PR journey.
Paul Allen & Associates are regularly called upon to prepare and update crisis management plans before a crisis hits. Our pre-emptive approach is like an insurance policy, assuring that you will not be scrambling to gather the information you need in the midst of a crisis.
