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Paul Allen & Associates are regularly called upon to prepare and update crisis management plans before a crisis hits. Our pre-emptive approach is like an insurance policy, assuring that you will not be scrambling to gather the information you need in the midst of a crisis.
During a crisis, we take a multi-pronged approach. This means that we focus on protecting reputations, while we lead clients to an effective recovery. We work on these goals simultaneously, without letting one take precedence over the other.
At Paul Allen & Associates, we believe that a successful recovery all comes down to a rapid response. This means that a crisis management plan should be in place before a crisis; not formulated during, or after. However, even the best-laid plans sometimes go awry.
In difficult situations, we’re here to help. Our team of experts can provide advice, help with effective crisis communication, and implement media management solutions. We can also help in a cyber crisis, providing businesses with instant solutions in challenging times.
Our crisis management method involves pre-empting the entire crisis. Therefore, at Paul Allen & Associates, we plan in advance. We’ll put together all the information you need, along with the next possible steps.
As a PR company, we’re well aware of the important role we play in managing a crisis. That’s why we want to tell you a little more about PR and crisis management.
As a business owner, you’ll know that you can’t always control the outcome of every single event. When things go awry, you might try and restore balance on your own.
However, this could lead to an even bigger predicament. This decision could also harm your stakeholders, or your organisation’s reputation. Depending on the situation, this could effectively be deemed a crisis.
This is also when you’ll need a PR crisis management plan. In fact, proper crisis communication could restore balance. It could also help reestablish your business’s reputation.
In a crisis, you might be tempted to take matters into your own hands. However, if you don’t have the proper experience, we wouldn’t recommend doing this yourself. You might not have a proper PR crisis management plan, after all.
An appropriate management method could be crucial in handling an emergency. In fact, it could change the outcome altogether. With a professional PR team at the helm of a crisis, rest assured that you’re in good hands.
After all, a crisis communications agency only has your best interests at heart. Therefore, they’ll be determined to achieve the best possible solution.
PR agencies deploy crisis communications as a first step, during crisis management. Here, the main goal is to ensure that employees and stakeholders are kept abreast of the situation. A qualified communication agency will do this in real-time.
Employees and stakeholders should be able to access the information easily. Generally, the PR agency should send any findings and updates via email.
Furthermore, the messages should pertain to the specific individual. This will give employees access to precise information, saving them time as they won’t have to filter through longer articles.
Crisis communication is extremely important in a crisis management procedure. This is because it helps keep each employee and stakeholder updated.
With clear, concise information and direction, these individuals will know how to respond when quizzed on the situation. Furthermore, this helps an organisation present a united front in times of crisis. In fact, most government crisis management methods lean heavily on crisis communications.
Proper communication can play a big role in managing a crisis. In fact, it could be the determining factor in how an individual, or an organisation, handles a crisis.
By availing of services from a communications company, your staff will be briefed on how to respond, and given the proper resources to handle any hiccups that come their way. The company will also take the lead in interacting with your clients and stakeholders. In a crisis, these small steps could prove to be career-saving.
PR and crisis communications are far more connected than you might think. In fact, the role of PR in crisis management is very important. Many crisis management firms use PR tactics to help, especially in a predicament.
This is because public relations encourages large-scale damage control. For example, a PR firm might suggest an event to engage with clients. They could also help with your social media presence, which is especially important if your business is about to go viral.
Many crisis management or PR firms believe that a crisis occurs in four stages. These stages are:
Managing a crisis all comes down to experience. However, if you aren’t sure how to proceed, here are some helpful steps:
A crisis can be a stressful time for all involved. However, keeping calm is crucial. This is especially important if you own your business, or if you manage a team.
A calm facade will show your team that you have everything under control. It will also help establish a united front — an especially important aspect in a crisis.
When it comes to building a crisis management plan, there’s no better choice than to hire a qualified PR firm. At Paul Allen & Associates, we’re ready to help. With 28 years of experience under our belts, we’ve successfully fielded all forms of crises.
Plus, our list of services goes beyond that of crisis management. We can help you with a host of other PR-related campaigns. Get in touch with us today, to see how we can work together.
If you’re looking for crisis management solutions, or just need a qualified PR company, look no further than Paul Allen & Associates. With 28 years of experience, we have a wealth of information on creative communications.
We also guarantee each of our clients a personalised, individual service. In fact, we only take on a limited number of accounts, as this helps us hold up our end of the bargain. With Paul Allen & Associates, you can’t go wrong.
Contact us today.
Paul Allen & Associates are regularly called upon to prepare and update crisis management plans before a crisis hits. Our pre-emptive approach is like an insurance policy, assuring that you will not be scrambling to gather the information you need in the midst of a crisis.
