Blog

In an ever-changing world of AI, a research group has released an AI model designed to spread fake news and disinformation by pretending to be a legitimate and widely-used open-source AI site such as the ones we are all trialling. The proof-of-concept and their promotional stunt, dubbed “PoisonGPT,” is aimed at highlighting the potential dangers...

RTÉ’s legendary broadcaster Charlie Bird’s major fundraiser Climb with Charlie has won an award at the Global Alliance’s World Public Relations and Communication Awards which took place in Chennai, India, (21st September). An entry was submitted by his pal and Public Relations professional Paul Allen of firm Paul Allen and Associates. The firm was the...

Our campaign “Climb with Charlie​” has been selected as a finalist for the World Public Relations & Communication Awards 2023, organised by Global Alliance. RTE’s legendary broadcaster Charlie Bird set up the “Climb with Charlie” campaign following his diagnosis with Motor Neurone Disease to help and show support for everyone who has to climb their own physical...

In today’s busy world, some believe that noise can champion many situations,  particularly when you look at social media. Not a day goes by that many of us are surprised with the levels of poison that circulates on some social media channels, which is countered by talented new voices. It is comforting to know that...

Fact-checkers see claims circulating online and check them, clarifying the confusing ones and refuting the lies. As such, they are not prone to conspiracy theories or moral panics. Fact-checkers warn that the next elections in Western democracies will be under attack from many fronts and it seems governments are doing little to stop it. Renowned...

The Battle Against Greenwashing: EU’s Dramatic Crackdown on ESG Rating Agencies   In a world teetering on the edge of environmental catastrophe, it is imperative to separate the sheep from the goats when it comes to companies and investment funds claiming to be environmentally responsible. The European Union, ever vigilant in its pursuit of a...

Good Friday Agreement: Bill Clinton says getting involved was ‘leap of faith’ It was a week of outstanding knowledge, vision and decency, people who sat at opposite sides of a table 25 years ago now sat together. The attendance of former Prime Minister Tony Blair, former Taoiseach Bertie Ahern, former US President Bill Clinton and...

Leadership and Lessons from Antonio Conte What is leadership all about and why is it so important? We often look to the world of sport for inspiration from outstanding leaders and winners. From the understated Andy Farrells’ brilliant success in building a happy and winning culture with the Ireland rugby team to Sir Alex Ferguson’s...

Landmark YouTube Case Highlights Children’s Data Concerns Another day, another large tech company under fire for breaches of data laws. This week, its YouTube’s turn. In a real life David versus Goliath showdown, UK campaigner Duncan McCann is taking YouTube to court over breaches of laws on privacy and data collection of children using the...

HMRC Cracking Down on Influencers Attention social media influencers, gamers and online traders – did you know that our nearest and dearest neighbour in the UK, His Majesty’s Revenue & Customs, is currently chasing down unpaid tax from an assortment of over 4,300 social media influencers, gamers and online traders? According to our favourite UK...